Effective Date: December 4, 2025

1. Introduction

This Cookie Policy explains how The Athletic Shop (“we,” “our,” “us”) uses cookies and similar tracking technologies on our website, https://theathleticshop.com (“Site”).

This Policy covers:

What cookies are
Types of cookies we use
How TrustArc manages cookie consent
How users can control or withdraw consent
How cookies relate to privacy laws

This Cookie Policy is part of our Privacy Policy and should be read together with it.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites:

Function correctly
Recognize your device
Improve performance
Analyze site usage
Enhance user experience

Cookies may be:

First-party (set by The Athletic Shop)
Third-party (set by service providers such as analytics tools)
Session-based (expire when you close your browser)
Persistent (remain longer unless deleted manually)

Some cookies collect data considered “personal information” under privacy laws.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies (No consent required)

These cookies enable essential website functions, including:

Security and fraud prevention
Shopping cart functionality
Checkout processes
Site performance and load balancing
Cookie preference storage via TrustArc
Account login/session continuity

Blocking these cookies may cause parts of the Site to malfunction.

3.2 Performance & Analytics Cookies (Consent required)

These cookies help us understand how users interact with our Site, such as:

Pages visited
Click behavior
Time spent on pages
User navigation paths
Browser/device information
Error tracking

Typical providers include:

Google Analytics
Performance diagnostic tools

Analytics cookies are disabled by default for EU/UK visitors until consent is given through TrustArc.

3.3 Functional Cookies (Consent required for non-essential functions)

These cookies enhance browsing experience:

Saving login preferences
Retaining site settings
Remembering user choices
Supporting website personalization features

Some functional cookies may be essential depending on Site features used.

3.4 Marketing & Advertising Cookies (Not currently used)

The Athletic Shop does not use:

Tracking pixels
Behavioral advertising cookies
Retargeting tools
Social media tracking tags

If such tools are ever used in the future:

They will be blocked until explicit consent is given
TrustArc will categorize them clearly
This Policy will be updated

4. TrustArc Cookie Consent Management

The Athletic Shop uses TrustArc to ensure cookie compliance for U.S., Tennessee, and international users.

4.1 Consent Banner

When you first visit the Site, TrustArc displays a banner allowing you to:

Accept all cookies
Reject all non-essential cookies
Manage cookie categories individually

4.2 Prior Consent Blocking

For EU/UK visitors, TrustArc ensures:

Non-essential cookies do not load without affirmative consent
Only required cookies activate automatically

4.3 Changing or Withdrawing Consent

You may update cookie preferences at any time by:

Clicking the “Cookie Preferences” link in the footer
Adjusting your selections in the TrustArc settings
Clearing browser cookies to reset the consent banner

4.4 Consent Logging

TrustArc securely logs:

Timestamp of consent
Consent type
Region-based compliance requirements
Consent modifications or withdrawals

4.5 Browser Privacy Signals

Where required by law, TrustArc honors:

Global Privacy Control (GPC)
Do Not Track (DNT)

5. Cookies We May Use

Strictly Necessary Cookies

Cookie Type	Purpose
Session Cookies	Support login, checkout, and secure interactions
Security Cookies	Detect and prevent malicious activity
TrustArc Cookies	Store cookie preferences
Cart/Checkout Cookies	Enable order processing and cart functionality

Analytics Cookies (Consent Required)

Provider	Purpose
Google Analytics	Track usage metrics, improve user experience
Performance Tools	Identify errors, improve loading speeds

Functional Cookies

Example	Purpose
Preference Cookies	Save user settings for convenience
Embedded Content Cookies	Support embedded videos, maps, or tools

6. How You Can Control Cookies

6.1 Using TrustArc

From the footer link, you can:

Accept all cookies
Reject all non-essential cookies
Customize categories
Withdraw consent

6.2 Browser Settings

Most browsers allow you to:

Block cookies
Delete existing cookies
Limit third-party tracking
Use privacy/incognito modes

Note: Blocking certain cookies may reduce Site performance or disable features (e.g., checkout).

6.3 Device-Level Controls

Mobile devices may include additional app or browser tracking settings you can modify.

7. Cookies and Personal Information

Some cookies may collect:

IP address
Browser information
Device type
Geographic region (approximate)
Usage behavior

This data is processed in compliance with our Privacy Policy.

The Athletic Shop does not use cookies to collect:

Payment card details
Government identifiers
Sensitive personal information

8. Children’s Privacy

The Site is not directed at children under 16.
We do not knowingly use cookies to track minors.
If you believe data was collected from a minor, please contact us for removal.

9. State-Specific Compliance — Tennessee

Under Tennessee data and breach notification law:

Reasonable technical, administrative, and physical safeguards must be in place (and are)
Users must be notified promptly in the event of a breach involving certain categories of personal information
Tennessee does not require specific cookie disclosures, but transparency and consumer choice are industry-standard best practices

TrustArc helps ensure compliance by:

Blocking non-essential cookies until consent
Storing preferences securely
Allowing users to modify consent at any time

10. Updates to This Cookie Policy

We may update this Cookie Policy to reflect:

Industry changes
Legal requirements
Updated technology or Site features
New cookies or tracking tools

Changes will appear with a revised Effective Date at the top.

11. Contact Information

For questions about this Cookie Policy or privacy practices, contact:

The Athletic Shop
1211 Latta St.
Chattanooga, TN 37406
Email: Sales@TheAthleticShop.com
Phone: (423) 875-4905
Website: https://theathleticshop.com