Effective Date: December 4, 2025

1. Purpose of This Policy

The Athletic Shop (“we,” “our,” “us”) provides customers and website visitors with clear choices about how their personal information is collected, used, and shared. This Opt-Out Preferences Policy explains how you may:

  • Opt out of marketing communications 
  • Control cookies and trackers through TrustArc 
  • Request limits on the use of personal information 
  • Exercise rights under Tennessee laws, relevant U.S. privacy laws, and GDPR for EU/UK visitors 

This Policy supplements our Privacy Policy, Cookie Policy, and Terms & Conditions.

2. Opt-Out of Marketing Communications

2.1 What You Can Opt Out Of

You may opt out of receiving:

  • Promotional emails 
  • Sale alerts 
  • New product announcements 
  • Event or campaign notifications 
  • Newsletter communications 
  • General marketing outreach 

2.2 How to Opt Out

You may opt out at any time by:

  • Clicking “unsubscribe” in any marketing email 
  • Emailing Sales@TheAthleticShop.com 
  • Calling (423) 875-4905 

Important:
 Opting out of marketing does not affect transactional or service-related communications such as:

  • Order confirmations 
  • Shipping updates 
  • Return/repair communications 
  • Account-related notifications 

3. Opt-Out of Cookies & Tracking Technologies (TrustArc)

The Athletic Shop uses TrustArc to manage cookie consent and ensure compliance.

3.1 Types of Cookies You May Opt Out Of

Through TrustArc, users can opt out of:

  • Analytics cookies 
  • Non-essential functional cookies 
  • Advertising cookies (if ever used) 
  • Any future third-party tracking technologies 

We currently do not use marketing/ad cookies.

3.2 How to Change Cookie Preferences

You may adjust or withdraw cookie consent any time by:

  • Clicking “Cookie Preferences” in the website footer 
  • Selecting/deselecting cookie categories 
  • Rejecting all non-essential cookies 

For EU/UK visitors, non-essential cookies remain blocked until affirmative consent is given.

3.3 Browser Signals

Where required by law, TrustArc honors:

  • Global Privacy Control (GPC) 
  • Do Not Track (DNT) requests 

4. Opt-Out Rights for U.S. Residents

4.1 Tennessee Privacy Considerations

While Tennessee does not yet have a comprehensive consumer privacy act comparable to California, we voluntarily provide:

  • The right to opt out of marketing 
  • The right to request correction or deletion of stored information 
  • The right to request a copy of the information you provided 
  • The right to withdraw consent for cookies/tracking 
  • Breach notification as required by Tennessee Code § 47-18-2107 

We do not sell personal data.

4.2 California and Other State Privacy Rights (Where Applicable)

If you reside in a state with enhanced privacy rights (e.g., California, Colorado, Virginia), you may request:

  • Disclosure of categories of personal information collected 
  • Deletion of your personal information (with legal exceptions) 
  • Correction of inaccurate information 
  • Opt-out of sharing personal information for cross-context behavioral advertising 
  • Opt-out of the sale of personal information (we do not sell personal information) 

Requests can be submitted to:

📧 Sales@TheAthleticShop.com
 📞 (423) 875-4905

Identity verification may be required.

5. GDPR Opt-Out Rights (EU/UK Visitors)

If GDPR or UK GDPR applies to you, you have the right to:

  • Withdraw consent at any time 
  • Object to certain types of processing (e.g., analytics, marketing) 
  • Restrict processing of your personal information 
  • Access your personal information 
  • Request correction of inaccurate data 
  • Request deletion (“right to be forgotten”) 
  • Opt out of cookies through TrustArc 
  • Request data portability 

Submit GDPR-related requests to:

📧 Sales@TheAthleticShop.com

We may verify identity before fulfilling requests.

6. Opt-Out of Third-Party Data Sharing

The Athletic Shop may share information with trusted vendors such as:

  • Payment processors 
  • Delivery carriers 
  • IT service providers 
  • Email and customer communication platforms 
  • Website hosting and security services 

You may request that we limit optional third-party sharing; however, we cannot restrict sharing that is:

  • Required for order processing 
  • Required to fulfill your purchase or service 
  • Legally mandated 
  • Necessary for fraud prevention and security 
  • Required for website operation 

We do not share personal data for advertising.

7. Opt-Out of Analytics

You may opt out of analytics tracking by:

  • Rejecting analytics cookies through TrustArc 
  • Using browser-level privacy controls 
  • Using opt-out add-ons where applicable (e.g., Google Analytics opt-out browser add-on) 
  • Blocking third-party scripts via browser extensions 

Analytics tools do not activate for EU/UK visitors without consent.

8. Verification of Requests

For security reasons, The Athletic Shop may require reasonable verification before fulfilling any request related to:

  • Data access 
  • Data deletion 
  • Data correction 
  • GDPR or U.S. state-law rights 

We will never request sensitive information solely for verification.

9. Non-Discrimination

We will never deny service, alter prices, or reduce service quality because you choose to exercise your privacy or opt-out rights.

However, certain website features may not function if you disable specific cookies.

10. Contact Information

To exercise rights or request assistance, contact:

The Athletic Shop
 1211 Latta St.
 Chattanooga, TN 37406
 Email: Sales@TheAthleticShop.com
 Phone: (423) 875-4905
 Website: https://theathleticshop.com