Effective Date: December 4, 2025
 Last Updated: December 4, 2025

1. Introduction

Welcome to The Athletic Shop (“we,” “us,” “our,” “The Athletic Shop”). We respect your privacy and are committed to protecting any personal information you share with us via our website or other interactions.

This Privacy Policy explains what data we collect, how we use it, how we protect it, and what choices you have regarding your personal information. This policy applies to all users of our Site, customers, and visitors, including residents of Tennessee.

By using our Site or submitting personal information to us (for example, placing an order, subscribing to our newsletter, or contacting us), you consent to the practices described in this Policy.

2. Controller Information

Data Controller: The Athletic Shop
 Address: 1211 Latta St., Chattanooga, TN 37406
 Phone: (423) 875-4905
 Email: Sales@TheAthleticShop.com

For privacy-related inquiries, data requests, or concerns, you may contact us using the above information.

3. What Personal Information We Collect

Depending on how you interact with us, The Athletic Shop may collect the following types of personal information:

3.1 Information You Provide Directly

  • Contact information: name, email address, phone number, billing/shipping address
  • Order information: items purchased, payment and billing data (processed by third-party payment processors)
  • Account credentials (if you create an account): username, password (stored securely, hashed)
  • Communications: messages, requests, support inquiries, feedback, marketing preferences
  • Any other information you voluntarily provide (e.g., participation in promotions, surveys, or reviews)

3.2 Information Collected Automatically

When you visit and use our Site, we may automatically collect certain technical and usage information, such as:

  • IP address
  • Device type, operating system, and browser type
  • Pages visited, time spent on pages, referring/exit pages
  • Date/time stamps, click-through data, and other site-usage metrics
  • Cookies, tracking identifiers, and browsing behavior (see our Cookie Policy for detail)

3.3 Payment & Transaction Data

When you make a purchase, we collect the minimum necessary information to process the transaction. Payment processing is handled by third-party payment providers; we do not store full payment card data on our servers.

3.4 Communications & Support Data

If you contact us for customer service or support (via email, phone, or contact form), we may retain your communication details, order history, and any other relevant information needed to address your request.

4. How We Use Your Personal Information

We use your personal information for purposes including, but not limited to:

  • Processing orders, payments, returns, and shipping
  • Responding to customer inquiries and providing support
  • Managing your account (if you register)
  • Communicating with you about promotions, updates, and newsletters (only if you opt in)
  • Improving our Site, user experience, and services
  • Conducting analytics and site performance monitoring
  • Preventing fraud, ensuring security, and meeting legal obligations
  • Sending marketing communications — only with your consent where required

5. Sharing and Disclosure of Personal Information

We may share your personal information with:

  • Service providers — such as payment processors, shipping carriers, email delivery providers, hosting providers, analytics services, and other third-party vendors who support our business operations
  • Legal and regulatory authorities — if required by law, regulation, or to respond to legal process
  • Business partners — only where necessary (e.g., fulfillment centers, shipping partners), and always with contractual obligations to protect your data
  • Business transfers — in the event of merger, acquisition, or sale of assets, provided that the successor entity agrees to respect this Privacy Policy

We do not sell, rent, or otherwise monetize personal information for third-party marketing or advertising purposes.

6. Cookies & Tracking; Data from the Web

We use cookies and similar technologies to operate our Site, understand usage patterns, and improve functionality. For details, see our Cookie Policy — which explains how cookies work, how we use them, and how you can manage your consent.

If you are located outside the United States (e.g., in the European Economic Area or UK), we may rely on your consent or other legal bases when collecting cookie-based data.

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes for which it was collected (e.g., complete and ship an order, provide support)
  • Comply with legal, tax, or accounting obligations
  • Maintain business records (e.g., order history, customer service history) for a reasonable period

When data is no longer needed, we securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have the following rights under applicable laws:

  • Access: Request details about the personal data we hold about you
  • Correction: Ask us to correct inaccurate or incomplete data
  • Deletion: Request deletion of your personal information (subject to legal or business-necessary exceptions)
  • Opt-out: Decline or withdraw consent for marketing communications or tracking
  • Objection: Object to certain uses of your data (where applicable)
  • Data portability: Request a copy of your data in a usable format

To exercise any of these rights, contact us at Sales@TheAthleticShop.com or via phone (423) 875-4905. We may need to verify your identity before fulfilling requests.

9. State-Specific Disclosure — Tennessee

Because The Athletic Shop is based in Tennessee, we comply with relevant Tennessee laws and regulations regarding data privacy and breach notification. Specifically:

  • We implement reasonable security measures — administrative, technical, and physical — to protect personal data from unauthorized access, disclosure, or misuse.
  • In the event of a data breach affecting personal information, we will provide prompt notice to affected individuals as required under Tennessee data breach notification laws.
  • We honor state privacy requests (e.g., to delete or correct data) when applicable.
  • We do not engage in discriminatory practices against individuals who exercise their data privacy rights.

10. Security

We take commercially reasonable measures to protect personal information, including:

  • Encrypting data via SSL/TLS when transmitted
  • Secure server infrastructure and access controls
  • Limited access to personal data for authorized employees or vendors only
  • Use of trusted third-party service providers for payment processing and data storage

However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute data security and you use the Site at your own risk.

11. Children’s Privacy

Our Site is not directed at children under 16. We do not knowingly collect personal information from minors under 16. If we learn that personal information was collected from a minor without parental consent, we will promptly delete that information.

12. International Users & GDPR

If you are visiting from the European Economic Area (EEA), United Kingdom, or other jurisdictions with data privacy laws, be aware that by using our Site you are consenting to the transfer of your personal data to the United States, which may have different data protection standards. We will take reasonable safeguards to protect your data and provide the rights afforded under our policy and applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, legal requirements, or technology. We will update the “Last Updated” date when changes are made and, where required, notify you of material changes (e.g., via notice on the Site or email, if applicable).

Please review this Policy periodically.

14. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact:

The Athletic Shop
 1211 Latta St.
 Chattanooga, TN 37406
 Email: Sales@TheAthleticShop.com
 Phone: (423) 875-4905
 Website: https://theathleticshop.com