In this article, we will discuss corporate brand identity & how it relates to softball uniforms. Baseball might have initially started in the U.S., but it’s since spread worldwide, with more than 100 countries now participating in the International Baseball Federation. The first official baseball game took place in 1846, and only 41 years later, softball was born.

Today, just as baseball has become a worldwide phenomenon, softball is played all across the globe by men, women, and children alike.

If you’re a working adult, your company may have a summer softball team. Playing ball with your coworkers is a great way to blow off some steam after a tough day at the office, and it’s also a great team-building activity that can greatly improve your company’s morale and productivity.

If your office does have a team, why not invest in some cool softball team uniforms? Here are three reasons team apparel like custom team uniforms will help you make the most out of your corporate softball experience.

1. Build team spirit
   Cultivating a sense of team spirit is essential to get the whole team excited about the games. Company softball team uniforms will help you spread that feeling from the team members all the way back to the office where your coworkers will feel a sense of pride for their home team.
2. Intimidate the competition
   Other teams will turn green with envy when they see you march out onto the field in matching athletic apparel. If you want your company to stand out as the best, you need to be the best at everything, including being best dressed in the league.
3. Spread the word
   Wearing team uniforms will help your marketing efforts both on and off the field. While you’re playing, all of the spectators will know who you are and where you’re from. As long as your company name and logo are present, and your colors match your brand identity, you can increase brand recognition even when you’re off the clock. And, when your company goes out for victory pizza after the game, your uniforms will continue to spread the word about your company all across town.

Whether you win or lose, you can still consider every game a victory when you’ve got impressive softball team uniforms representing your company’s brand identity.

The Athletic Shop strives to build meaningful relationships through serving others. With over 200 apparel brands, we offer everything from jerseys, spirit wear, and sideline gear to equipment and professional workwear.

Our expert services include screen printing, embroidery, and direct-to-film printing. We also provide online apparel shops for spirit wear and fundraising, along with in-house design support. With fast turnaround times and unbeatable customer service, The Athletic Shop delivers quality and convenience every time.

At The Athletic Shop, we specialize in both traditional and 3-D embroidery. Projects large in small can be trusted in the hands of our in-house embroidery experts.  Whether you need custom hats for baseball and softball leagues, or branded headwear for your crew at the office, our group, The A-Shop are here for you!  With quick lead times, assistance with artwork, and access to all of the brands you love, The Athletic Shop is the best in Chattanooga for all things embroidered!