How Chattanooga Sports Teams Can Raise More Funds with Online Stores

In today’s digital world, online stores for sports teams and organizations are a great choice for fundraising. In fact, they can help you raise more money for your cause!

With The Athletic Shop, you can create your own team fundraising store to promote an event and get custom apparel into the hands of your supporters. If you’re wondering where to start when building an online team store, look no further!

We’ll walk you through the benefits of digital stores and how selling online will take your team or organization to the next level.

Reach & Promotion

Online stores are not limited by location or accessibility. Anyone from anywhere can visit your shop and make a purchase, expanding your reach and allowing you to raise more funds.

Online stores are also shareable. Post a link to your team’s fundraising store on social media to make a greater impact. Supporters can then share your post with their followers, and so on.

The Chattanooga Mocs, for instance, have utilized digital fundraising efforts to great success. As of July of this year, the total dollars raised/pledged were over $10 million!

Events, crowdfunding, and an online spirit wear store contribute to their success. The Chattanooga Mocs online shop features officially licensed gear, including everything from shirts and hoodies to accessories and hats with their team colors and logo.

Versatility & Cost-Effectiveness

There’s more than one way to build an online store. You have the option to create a pop-up shop, which is open for a limited time in relation to a specific event, or a perpetual store, which means your products are available on demand.

Whether you’re promoting a youth football fundraising event or looking to sell custom fan gear year-round, an online store has the versatility to suit your exact goals.

Along with store formats, products can be customized in an online store. Shoppers aren’t limited to what is on the shelves; they can digitally create their own merch.

The Collegedale Academy Eagles’ online store, for example, allows fans to pick from a selection of apparel and designs for complete personalization.

Bonus Features

Discount codes are another huge plus for digital fundraising. Recently, the Chattanooga Mocs advertised “big savings” for Labor Day with their 15% off code. They’re also promoting a back-to-school line for the upcoming semester. Similarly, the East Ridge Pioneers ran a limited-time sale in their online store, where shoppers could use a code for exclusive deals.

Another bonus of online stores is the ability to take pre-orders. This is a great way to see which products are in demand and avoid excess stock. Pre-orders also generate buzz and excitement as supporters hurry to purchase your products in advance before they sell out.

Build Your Brand

Custom online apparel shops allow you to easily update inventory to reflect holidays and events, keep track of best sellers, and run promotions. These tactics will help you maximize fundraising efforts.

To increase awareness for your cause or promote your business, The Athletic Shop is your one-stop shop for brand building and website hosting.

Need products to sell in your online store? We can help you with that, too! We’re also your Chattanooga screen printer, apparel designer, and customization partner.

Check out our uniform builders and design gallery for inspiration. Our team of in-house designers will provide you with everything your team needs, from contract screen printing to apparel embroidery in Chattanooga, Tennessee. We create custom apparel, corporate workwear, and sports gear for players, companies, and organizations.

Contact us today to start customizing and selling in your online store.